A major transformation is currently underway in Sicily, particularly in high-end tourism. Not long ago, there were only two 5-star hotels, but today, there are 36. We are witnessing a boom, especially in Taormina.
Many international groups are now investing in Sicily and Taormina. The Forte Group, Alpitour, the American Four Seasons Group, Belmond, NH Hotels, as well as luxury brands like Dolce & Gabbana, Louis Vuitton, Dior, and others, are enhancing the experience for luxury guests arriving in Taormina.
This growth acts as a driving force for the entire tourism sector, contributing to an increase in the de-seasonalization of tourism across all levels. With the influx of high-end investments, Taormina and other Sicilian locations are becoming year-round destinations for upscale travelers, helping to balance the flow of visitors and extend the peak seasons.